It’s August, people. Almost mid-August at that. What happened?
This summer has really whipped by for most of us. For me it was because last summer featured a ramped-up social calendar, and I met a ton of great people. This summer hasn’t involved anything especially exciting, and many of those great people from last summer have, oh I don’t know, moved temporarily to Ghana or quit their jobs to travel across Canada.
I’ve spent this summer stepping up my SEO consulting/freelance work and now have a number of fantastic clients. I’m proud to say a lot of the money I’ve earned from that work has gone toward a PR Certificate Course I’m taking at the University of Toronto in September! Knowledge is power!
Why PR? Well, I’m a journalism major, and despite my lack of blogging consistency, I do love to write. Also, the role of an SEO is no longer cut and dry; it involves a mix of content creation, social media and straight-up smart website promotion. PR, too, is rapidly adapting to the digital world, as much of a company’s success and ability for promotion lies in its website’s design, functionality and visibility in search engines.
SEO and PR – Here’s to a happy marriage.
Wish me luck! Man, I need to hit up Staples…